B Resource Keeps Technology In Business
Houston Area IT Company Builds Brand Awareness
The Woodlands, Texas, September 30, 2008 – This month, Houston area IT company B Resource unveils their new brand and tagline “Technology in Business.”
B Resource offers comprehensive IT services and products for startup and established businesses. The new tagline and campaign look demonstrates B Resource’s ability to both provide computer technology and hardware for work environments, and also keep that hardware and technology running efficiently.
“Computer technology is a vital part of every modern business, and an integral part of our mission is to help our clients grow by keeping their technology running smoothly,” said Hal Brumfield, founder and president of B Resource. “We feel our new brand, ‘Technology in Business’ is an accurate depiction of who we are as a company.”
Houston based full-service advertising and public relations firm, Design At Work, developed the new campaign. For branding consistency, the campaign will appear on B Resource’s signage, brochures, direct mail, advertising and Web site. This branding will create and identity for B Resource, and the theme will create “top-of-mind” awareness in the community so people will think of B Resource when they are considering a new IT company.
